Fiery Founder and CEO

CEO Kristina Watanabe

Kristina Watanabe

CEO and Fiery Founder

From the ashes of my own challenges,

I rise to ignite a fire that fuels my flame!

I am here for selfish reasons. I need wellness in my life. I have found that when I have a task, a need, or a goal, I need to have the right resources in front of me to succeed. This space, The Phoenix, is that place for me. Here I bring in all the best practitioners, the top-tiered services, and the emotional space as a place for people to come together and heal.

The journey that has brought me to this time has been riddled with dips, unexpected turns, and many roadblocks. I am no different than many who are on a path to growth. The difference is when I am accountable and own my choices, good, bad, or ugly, I am empowered. Life is not happening to me. I am happening to life, and life better look out!

There was a period in my life where I found myself leaving a career where I had no room to grow. This was perfectly timed to my marriage of 13 years coming to an end. It would have been very easy to fall into patterns of anger or blame. There was a lot of soul searching, dusting myself off, and really taking these changes, hard as they were, and making them into something great!

In 2019 I was met with another gut punch. I was diagnosed with fibromyalgia and an unknown auto-immune disorder. This really challenged my type-A personality. I like knowing my problems, finding a solution and fixing them! But now, my health was wrapped in a mystery. Pair this with some physicians and health workers who just don't have a lot of answers, I began to feel stuck. There was no fixing to be had! I had to embrace this void, and take control. I've hired and fired many health professionals until I found a team that gets me. I added Reiki and mediation to my self-care practice to quiet the physical so I can crush it mentally!

None of this is easy. I've traveled down paths that felt like a sure thing, only to find it was not what I wanted or needed.  I no longer look at these setbacks as failures. They are all opportunities for rebirth. This is where I grew The Phoenix. I can rise and burn brighter than I ever had in the past.

This journey led me to become a National Board-Certified Health and Wellness Coach. I have channeled these life experiences into my coaching, Reiki, and meditation offerings where I use education, empathy, and humor to empower others to become the fiery light they were always meant to be!

National Board-Certified Health and Wellness Coach

Reiki Master

Certified Wellness Practitioner

HMHB Certified to Work with Military Veterans



Master Trainer of the Consumer Wellness Advocate and the Professional Coach Advocate

Certified CPR and First Aid Instructor

National Board-certified Health and Wellness Coach


Connect with our FIERY FOUNDER to share what fuels your fire!